Let's see...my mission is to make awesome cookies, even better than homemade! That about sums it up.
The taste of my cookies, the quality, means more to me than anything else. When I did my market research early on, which basically consisted of going around and eating cookies from various stores, some cookies were pretty good but most were just blah. Regardless, I wanted my cookies to be remembered, so I had my work cut out for me.
After a lot of trial and error and sampling my own product (I'd eat them for breakfast), I think I've created a cookie that's pretty special, especially my chocolate chip cookies. Kids really love these! :-)
And...I've finally put my hard-earned civil engineering degree to good use...ha ha! Seriously, there's a lot of engineering in making cookies!
Well, I've got to run so I can work on my cookies to see if I can make them even better!
(Owner of Big Cookie)